Physical
Your campaign occupies a real place that consumers can approach and experience.
A physical location on the Las Vegas Strip · Brand Residency + 50-ft digital billboard
Your brand.
In the real world.
SCREENPLACE owns and operates a permanent Brand Residency on the Las Vegas Strip, supported by a landmark 50-foot digital billboard directly above the location.
Your 15-second advertisement appears every three minutes - delivering approximately 480 plays per day and 14,400 plays during a 30-day residency.
We also integrate advertising screens into automated-retail stores, transforming the stores themselves into physical media.
Las Vegas Blvd & Harmon · Opposite ARIA · Approx. 480 plays daily · 30, 60 or 90-day residencies
On location · Las Vegas Strip
One brand. Every screen. Every surface.
Las Vegas Blvd & Harmon Ave · Opposite ARIA · 15-sec billboard creative
From screen to experience
Turn attention into action.
A person sees your campaign on the billboard, encounters the same brand at street level and approaches the residency to interact, scan, sample, register, download or buy.
SCREENPLACE connects outdoor visibility with a measurable physical customer experience.
Automated retail becomes media
Keep the products visible. Make the glass valuable.
Transparent display technology places moving advertisements across the glass of coolers, smart fridges and automated retail stores while the products inside stay visible. The store keeps selling while becoming a valuable digital-media platform.
The SCREENPLACE difference
Advertising with an address.
Interactive
Touchscreens, products, QR codes and campaign mechanics encourage participation.
Measurable
Campaigns can measure interactions such as products distributed, scans, registrations and sales.
Connected
Billboards, kiosks, stores and mobile customer journeys work together as one campaign.
Exclusive
Selected Brand Residencies can include category exclusivity for the campaign period.
Scalable
A campaign can begin with one landmark location and extend across a wider store and screen network.
Las Vegas Blvd & Harmon Ave · Directly opposite ARIA Resort & Casino
A Las Vegas address for your brand.
SCREENPLACE owns and operates a permanent Brand Residency platform on the Strip. Selected brands can occupy it exclusively for one, two or three months, transforming the location into their own physical customer experience.
The location remains. Your brand takes over.
During your residency, the kiosk is completely transformed around your identity and commercial objectives. The exterior, screens, displays, products, customer journey and associated billboard creative all belong to one coordinated campaign.
The residency sits at the centre of the Strip - surrounded by hotels, casinos, entertainment and major visitor attractions, and within the Las Vegas Grand Prix environment, with Las Vegas Boulevard and Harmon Avenue forming part of the Formula 1 circuit.
Your complete Las Vegas presence
The final experience is designed around what you want people to see, experience and do.
- Complete kiosk branding
- Complimentary digital-billboard exposure
- Automated product distribution
- Complimentary sampling
- Interactive touchscreen content
- QR-led customer journeys
- Competition entry
- Consented customer registrations
- Travel and ticket offers
- Application downloads
- Promotional rewards
- Limited-edition products
- Campaign reporting
Digital-billboard exposure · Included with every residency
One 15-second advert, displayed every 3 minutes.
Billboard exposure is included with every Brand Residency as a complimentary benefit, at no additional cost.
- 15 seconds per advert
- Displayed every 3 minutes
- Approximately 480 plays per day
- 14,400 plays during a 30-day residency
0 minOne 15-second advert displayed every 3 minutes3 min
15
Seconds per advert
480
Approx. plays per day
14,400
Plays per 30-day residency
Billboard exposure is provided as a complimentary benefit of the residency · Media schedules and availability subject to the final campaign agreement
Digital billboard
Media specification.
- Creative length
- 15-second spot
- Commercial status
- Included with every Brand Residency at no additional cost
- Rotation
- Displayed every 3 minutes
- Screen format
- 50-foot landscape digital billboard · full dimensions and resolution confirmed at booking
- Audio
- Not supported - creative should work sound-off
- Accepted files
- MP4 (H.264) video · PNG or JPG static
- Creative deadline
- Confirmed at booking · typically five working days before launch
- Reporting
- Proof-of-play counts included with campaign reporting
- Availability
- Subject to the campaign calendar - request current availability
- Category exclusivity
- Available for Brand Residencies during the campaign period
- Synchronisation
- Billboard, kiosk and cooler creative can run as one synchronised campaign
Residency periods
30DAYS
Concentrated presence
A concentrated physical presence for launches, major events and high-impact destination campaigns.
60DAYS
Extended campaign
An extended campaign that builds recognition, consumer participation and measurable momentum.
90DAYS
Market presence
A substantial market presence with phased creative, continued optimisation and deeper customer acquisition.
Longer residencies and strategic partnerships can be developed for selected brands.
Designed for ambitious brands
Las Vegas is the place. Your brand could be the resident.
Particularly suited to
- Airlines
- Tourism destinations
- Cities and countries
- Hotels and resorts
- Entertainment companies
- Theme parks
- Consumer products
- Technology companies
- Automotive brands
- Sports organisations
- Property developers
- Luxury brands
- Food and beverage launches
Brand Residency · More than a pop-up
A physical home for your brand.
A Brand Residency gives one selected brand control of a permanent experiential-media platform for an exclusive period. The location and technology are already established - you concentrate on the campaign, experience and audience.
A residency can operate as
- A brand showroom
- A sampling destination
- A visitor-information point
- A customer-acquisition platform
- An interactive campaign
- A physical extension of a digital launch
Or all of these at once.
What can a Brand Residency achieve?
- Introduce a brand to a new market
- Promote a destination
- Launch a new product
- Distribute complimentary samples
- Distribute limited-edition products
- Generate customer registrations
- Promote tickets, travel or accommodation
- Run competitions and rewards
- Encourage application downloads
- Build social engagement
Built around the objective
No two residencies operate the same way.
An airline might distribute branded reusable bottles while promoting flight offers. A consumer brand might sample a new product and send visitors straight to where they can buy it.
The place is permanent. The experience is created for the resident.
The customer journey
Notice
The customer sees the campaign on a billboard, screen or completely branded structure.
Approach
The physical installation gives them a reason to come closer.
Experience
They watch, touch, scan, sample and explore.
Participate
They enter a competition, register, download, book or claim an offer.
Continue
The relationship moves from the physical location to the brand's own digital channels.
Retail Media · Automated retail is more than retail
An automated retail store
doesn't just sell products.
It sells you.
Your identity · Your campaign · Your product · Your customer journey
01
It sells the product.
02
It tells the story.
03
It builds the brand.
Automated retail, reimagined as media.
Every screen, surface and interaction is an opportunity to communicate. An automated retail store can be a retailer, screen, showroom, sampling platform and customer-acquisition channel - all within the same physical footprint.
Advertising can be integrated into
- RM·01Refrigerated coolers
- RM·02Smart fridges
- RM·03Automated retail stores
- RM·04Collectible stores
- RM·05Touchscreen kiosks
- RM·06Product lockers
- RM·07Sampling stores
Brands can use the store to
- Display campaign content
- Introduce products
- Tell their story
- Demonstrate benefits
- Distribute samples
- Promote offers
- Generate registrations
- Run competitions
- Encourage downloads
- Sell immediately
Transparent retail media
Animated content appears across the cooler or store door without concealing the products behind it. The screen enhances the customer's view instead of replacing it.
Media at the point of decision
Brands can communicate with consumers while they are actively considering a product - highlighting a stocked line, promoting a limited-time offer, providing a coupon, running a competition or capturing consented registrations.
The store is the screen.
The screen is the campaign.
The campaign can sell.
More than one revenue stream
Retail revenue and media revenue, from the same footprint.
A conventional automated retail store relies primarily on product sales. A media-enabled store within the SCREENPLACE network adds value from advertising, sponsored placement, brand takeovers, sampling and customer acquisition.
Campaign formats
Choose the right physical presence.
F·01
Digital-screen campaign
Place branded video or static creative across selected screens within the SCREENPLACE network.
Suitable for awareness, launches, local campaigns and calls to action.
F·02
Transparent-display campaign
Place animated media across the glass of refrigerated equipment while keeping products visible.
Suitable for food, beverage, health, beauty and consumer-product campaigns.
F·03
Store takeover
Transform the exterior, screen and product selection of an automated retail store around one brand.
Suitable for launches, sampling, limited editions and sponsored retail.
F·04
Experiential kiosk
Create a larger branded environment incorporating products, digital content and consumer interaction.
Suitable for destination marketing, travel, entertainment, technology and major launches.
F·05
Complete location takeover
Synchronise the billboard, kiosk, stores, screens, products and mobile journey under one campaign.
Suitable for brands that want to own the entire customer experience.
F·06 · Flagship
Brand Residency
Secure exclusive occupation of a permanent physical-media platform for one, two or three months.
Suitable for brands seeking a genuine presence rather than a conventional advertising placement.
The SCREENPLACE network
Media where people already are.
SCREENPLACE creates retail-media and experiential opportunities where consumers naturally spend their time. Brands can select one screen, one store, one kiosk, one landmark residency - or a coordinated multi-location network. Availability depends on location, format, category and duration.
Network & development pipeline
- Entertainment destinations
- Shopping centres
- Hotels and resorts
- Casinos
- Airports and transport locations
- Fitness centres
- Universities
- Residential developments
- Bars and hospitality venues
- Healthcare environments
- Sports venues
- Visitor attractions
- High-footfall urban locations
Partners
Turn physical space into media.
For manufacturers
Make every store media-ready. SCREENPLACE works with automated-retail manufacturers and specialist display providers to integrate advertising technology into new equipment - so screens become an integral part of the store, not an addition made afterwards.
We look for equipment with
- Transparent LED technology & digital glass
- Integrated touchscreens
- Header, topper & side displays
- Remote content management & scheduling
- Audience or interaction measurement
- Product-level sales reporting
- Secure network connectivity
For store operators
Add media to your automated retail store network. Register suitable stores and locations for consideration within the SCREENPLACE advertising network. Operators continue to manage their retail operation while SCREENPLACE manages agreed media opportunities.
Opportunities can include
- Existing digital screens
- Transparent displays
- Store takeovers
- Sponsored products
- Sampling campaigns
- Local advertising
- National brand campaigns
For property partners
SCREENPLACE works with property owners, venue operators and destination partners to turn previously passive space into valuable advertising and experiential inventory - coordinating equipment, campaign sales, installation, media management, reporting and revenue sharing.
Your space can host
- Digital media & brand takeovers
- Automated retail
- Sampling & customer acquisition
- Brand Residencies
- Sponsorship
- Revenue participation
Measurement
See what happened next.
Traditional outdoor advertising can estimate how many people may have passed a campaign. SCREENPLACE can also demonstrate how many people approached, interacted, scanned, registered, sampled or purchased.
Measurement capabilities depend upon the equipment, location and agreed campaign mechanics.
Reporting can include
- Advertising plays
- Products distributed
- Products sold
- Screen interactions
- QR-code scans
- Competition entries
- Consented registrations
- Offer redemptions
- Application downloads
- Touchscreen activity
- Sales by product
- Sales by location
- Campaign uptime
How it works
From brief to physical presence.
Define the objective
Awareness, sampling, sales, registrations, downloads, bookings or a complete physical brand presence.
Select the place
We identify the most suitable residency, kiosk, store, screen or combination.
Design the experience
The physical branding, digital content, product offer, customer journey and campaign mechanics are developed around your objective.
Produce and install
SCREENPLACE coordinates the media, physical production, technology and installation.
Launch and manage
The campaign is scheduled, monitored and supported throughout the agreed period.
Measure the response
You receive the agreed campaign results and performance reporting.
About SCREENPLACE
The space between advertising, experience and retail.
SCREENPLACE was created around a simple idea: a brand should be able to do more than advertise in a place. It should be able to become part of that place.
We combine digital-out-of-home, experiential marketing, product sampling, automated retail and interactive technology in real places.
Independent by design
SCREENPLACE is an independent media and experiential platform, working across automated-retail manufacturers, store formats, operators, display technologies and property networks. This allows us to select the most appropriate combination of equipment, media and technology for each brand, campaign and location.
Our ambition: to build the most valuable network of physical places where brands can be seen, experienced and measured.
Contact
Where should your brand appear next?
Tell us what you want people to see, experience or do. SCREENPLACE will recommend the right location, format and campaign.
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